In touch with nature...

As you know, I am a fan for thinking outside of the box, looking at ways to do things or use things differently. So, when I saw this ad by Toyota which was printed on actual banana leaves that were destined to be destroyed it piqued my interest.

Cool factor, up there, really up there. Green? That remains to be seen. It is hard to say what the costs involved were, were the leaves sprayed with chemicals to keep them green? Was more energy used to deliver because of the perishability? Screen printing isn't typically the most environmentally friendly process. And on and on, and on and on.

Weighing those factors is iffy at best. Arguments can be made in either direction, nonetheless, the ad, quite impressive,  and I applaud them for looking at a waste product differently, turning it into something of value, that takes really thinking outside of the box or paper in this case. Look around you, your clients, if they are creating products, are they byproducts that could be used in new and innovative ways? Can their product actually be used as the medium with which you communicate the message?  

Check out the larger version here