And now...the rest of the story?

After yesterdays controversial Dove "Real Beauty" ad scandal, it appears that things have been cleared a bit, or at least that is the spin they are giving. Today, AdAdge has an article stating that the statements from the retoucher were taken out of context and that the "beauties" were not retouched.

A quote from the AdAge Article:

"As directed by Ms. Leibovitz and Ogilvy & Mather, [the Pro-Age] photographs were retouched for dust and color correction," he said. "I did not mean to suggest that the women's shape, size, facial features or age were retouched. Consistent with the intent of Dove, Ogilvy & Mather, Annie Leibovitz, and my own guiding philosophy, the integrity of the photographs and the natural and unique beauty of the women were maintained."

In her statement, provided by Unilever, Ms. Leibovitz said, "Let's be perfectly clear -- Pascal does all kinds of work -- but he is primarily a printer -- and only does retouching when asked to. The idea for Dove was very clear at the beginning. There was to be NO retouching, and there was not."