Sticky/Stinky content

So, it appears that Sticky content has really become king of late. But the quality of the content out there varies greatly. You have seen them....go elf yourself by Office Depot, the Rebull post that I have under Websites We love, and so many others. Little games, strange little interfaces, etc. to get people coming back to their site, spreading custom photos of yourself via e-mail, has become a strong tactic in guerilla marketing. Appearing like a peer to peer e-mail or link, you spread the site/name of the content to friends and family and those you just want to "one up" by finding something new before they did.

But, is all sticky content, like traditional content, created equally? I think not. I received an e-birthday card,  Monk-e-mail which is provided by Career Builder, I loved the little Monkey delivering my personalized birthday message. But then off of that link, you get the "Age-o-matic." On first blush, it looks pretty good, I like the drawer look, and the keyboard. Even the little numbered sections, rollovers are kind of funky but the it just kind of fell short. Three little questions, slider bars, just didn't impress me. The photo modifications seemed kind of hacked together, just kind of fell flat in my opinion. Not cool enough for me to send on to my friends.

 Am I jaded? Too hard to please? Mabye. Just remember in the rush to develop some type of sticky content, sometimes leaving no impression is better than leaving a bad one.