So, in the world of marketing, you would be hard pressed to find a more loyal customer base than that of Harley Davidson. Who else has their logo permanently tatoo'ed on the arms and hearts of it clients? So in light of all of the negativity and stress of the world, Harley has a new campaign called "Screw it, lets ride!" It touches on the escapism that people today want. There is so much going on in the world, and for a little while, we would all like to crawl into the warm and fuzzy cave of denial, or in this case, hit the road on your Harley.
Yes, the campaign is a little bold and in your face, but I venture to guess that it is one that resonates with its audience, and prospects. So, when working on your next big campaign, listen and think like your audience. What is important to them, how do they speak, what do they want. Being authentic and creating a campaign that genuinely speaks to your audience, whoever they are, is worth it's weight in gold....or in this case Chrome.